GE-BND Preview

Event Overview

“Behold the launch of ASICS Gel-BND, a bold reimagination of the original GEL- shoe model. This on-trend shoe combines comfort and style with a chunky and audacious design that will define any streetwear look.

The original GEL-BONDI shoe model was launched in Spring 1998 in Australia as a light, breathable triathlon shoe. Whilst triathlon shoes were typically saturated with neutral tones, ASICS paved the way with bright and eye catching colours to help the triathlete stand out with every stride. Rooted in heritage, ASICS has made a bold and modern re-run of this shoe.”

Client : Asics

Event Type : Product Launch 

Event Overview

“Behold the launch of ASICS Gel-BND, a bold reimagination of the original GEL- shoe model. This on-trend shoe combines comfort and style with a chunky and audacious design that will define any streetwear look.

The original GEL-BONDI shoe model was launched in Spring 1998 in Australia as a light, breathable triathlon shoe. Whilst triathlon shoes were typically saturated with neutral tones, ASICS paved the way with bright and eye catching colours to help the triathlete stand out with every stride. Rooted in heritage, ASICS has made a bold and modern re-run of this shoe.”
Client : Asics

Event Type : Product Launch 

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