Garena is kicking off 2022 properly in Free Fire as the company has loaded a new update that includes an all-new map called Alpine. The map will throw you into the middle of the tundra, so to speak, as you have an island that is mostly mountains and snow with some prime locations for epic battles.

For this promotional campaign, we were tasked to re-create (build) bits and piece of the map into a real-life arena, and brought together top gamers from around ther region to shoot a promotional video of them competing in a nerf gun battle. The campaign also included other activities such as photoshoots, dinner party, go karting session, and many other fun activities to engage them over 3 days.